Initiatives Promoting Culture and Entrepreneurship to Hire Professionals in the Economy and Engage in the Foreign Exchange Market in a Region of Peru

The objective of the study was to understand and determine the relationship between culture and entrepreneurship initiative towards investments in the foreign exchange market of the professionals of the College of Economists of La Libertad. Additionally, it was sought to establish the relationship between each dimension or cultural characteristic and the dimensions and characteristics that determine the entrepreneurship initiative towards investments in the forei The study is applied, quantitative, non-experimental, correlational, descriptive, explanatory, and comparative. The logical approach was employed. Using an inclusion and exclusion criterion, the survey was utilised as a data collection method, the questionnaire served as the instrument, and the Likert scale served as the measuring tool. The findings revealed a strong and direct association between the two variables as well as each of the characteristics assigned to each variable. Additionally, it is noted that a higher proportion of men than women are aware of the cultural and entrepreneurial components, and that a smaller proportion of people in both sexes think that the entrepreneurial initiative is influenced by variables outside of their control.