Cultural Issues and ‘Mofij’ in Local Business Development: Pragmatic Perspective

A carefully designed study conducted to find out the cultural issues reigning business development in the northern region of Bangladesh. Also aimed at prescribing the possible way outs for organisations to cope up with these issues. Both the quantitative and qualitative research methods have been employed to analyse the collected data from both primary and secondary sources. The study indicated that communication; power distance, management styles, employee autonomy and ways of expressing feedbacks affect the business as a cultural issue. The significant finding is the most popular term ‘Mofij’ which in one sense a big cultural issue on the other, it could be a business brand. Based on these findings, measures should be taken to develop business models which are easy to implement, responsive to these cultural issues and flexible enough to adopt any possible mean to use the cultural differences in favour of the business. The model should be well-equipped with properly derived practical local communication instructions such as term ‘Mofij’ and provide involved parties with appropriate cooperation strategy”.