On Spreading and Controlling of Online Rumors in We-media Era

Sufficient conditions have been provided for the emergence and development of us media due to the mature of network technology. Frequently, incidents of online vicious rumors take places in we-media environment with features of linkage anonymity, immediacy and convenience both online and offline, along with the wide-spread influences and severe harm. Nowadays, Internet rumors have become not only a major issue which needs to be paid great attention to in the field of information dissemination, but also a key factor affecting China's social stability and economic development. It’s urgent to study the spreading mechanism of Internet rumors and to control it.