Relationship between Strategic Management and Quality Assurance of Research and Development Processes in the Pharmaceutical Industries

One of the major goals of firms is maintaining and increasing market share, yet there are some barriers to achieving this important goal. It can improve those barriers using on time managing of opportunities and market needs, and the internal and environmental factors' analysis. So, one of major way in the internal and external successes of organizations is maintaining and improving the current quality level of the products and creating the new products. Therefore, they must have the appropriate plan for the quality assurance and R & D. Our aim in this paper is presenting a hybrid approach to strategic management and quality assurance for quality assessment of the R & D processes in the pharmaceutical industries. Therefore, we used the descriptive and survey based research method and hypotheses and based on the data collection method through the distributed questionnaires in the Ex sir pharmaceutical industry.