Gomes, Judith and Guha, Sanjay (2021) Consumer Behavior. B P International, pp. 14-24. ISBN 978-93-91882-57-0
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Official URL: https://doi.org/10.9734/bpi/mono/978-93-91882-55-6...
Abstract
We all are purchasers, each day we use many merchandises that we purchase from the marketplace in keeping with our desires, wants, choices, and shopping power. What we purchase, how we purchase, while we purchase, from wherein we purchase, in what amount we purchase relies upon on different factors like our wishes, choices, ideals, values, motivation, belief, mindset, personality, age, sex, own circle of relatives, social and cultural background, and plenty of different elements.
| Item Type: | Book |
|---|---|
| Subjects: | Science Repository > Social Sciences and Humanities |
| Depositing User: | Managing Editor |
| Date Deposited: | 31 Oct 2023 04:57 |
| Last Modified: | 31 Oct 2023 04:57 |
| URI: | http://research.manuscritpub.com/id/eprint/3264 |
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