Studies on the Workplace Creativity between Theory and Practice

Creativity at the workplace has been a subject of study for the last years, it’s impact was clear through
multiple creative firms as well as previous researches and studies. However, it stops short when it
goes in-depth to link creativity with the workplace or creativity with the creative people. This paper
aims to identify what links creativity with the workplace through real-life experiences of creative class
users as well as finding relationships that link literature review and previous studies with these
experiences. Data is collected from both literature review and field work. The survey study took place
in a Graphic design firm, where creativity has value. Samples were chosen according to their will and
interest to participate in the research topic. The results were concluded through focus groups
meetings, long term field observations, photographs and field notes. The principles of creativity were
explored from previous studies and set in comparison with creative class footprints that were
conducted from real-life experiences.