Talent Attraction and Retention at a Tertiary Institution in South Africa

The study was aimed at investigating the talent attraction and retention strategies used at a tertiary
institution in South Africa. In order to realize the aforementioned goal, a qualitative research
methodology was employed with the aid of semi-structured interviews. The researcher used a
convenience sample of 10 participants. The participants were directors and representatives from
administrative, academic and support staff and the idea to include these participants was premised on
the idea that they are the ones exposed to talent management issues. Obtained data was analysed
using NVIVO version 11 through the principle of content analysis. The results of the study indicate
that the major strategies used for talent attraction at this university include both the internal and
external methods. With regards to talent retention, the university also use both financial and nonfinancial
incentives to attract talent.