Comprehensive Analysis of Kisan Call Centre in Tiruchirappalli District of Tamil Nadu, India

The farmer may come across a number of information sources but they pursue only few of them depending upon the availability and the ease of use. Countering the importance and facts in view the present study was undertaken in Trichy district. 90 farmers from Manachanallur block were selected using simple random sampling method. Majority of the respondents were middle aged and illiterate, most of them were marginal farmers with farming as sole occupation, had an annual income up to one lakh rupees. Majority of the respondents had moderate to strongly favorable attitude towards the use of Kisan Call Center and had medium knowledge about Kisan Call Center. Major constraints as perceived by respondents were, KCC is not providing the information regarding the seed, pesticide etc. of private agencies followed by SMS send by KCC not display in some of the mobile handsets there is no feedback facility in KCC. The suggestion that KCC agent should use conferencing system to solve the critical queries followed by the use of technical words should be replaced by local language by Call Center Agent.