The Use of Artificial Intelligence through Market Positioning in Small Businesses to Increase Revenue Growth in Small Businesses

In recent years, AI has bloomed in terms of its availability and potential, especially in business. Furthermore, more and more businesses have begun to adopt AI, with nearly sixty-five percent currently using or planning to utilize AI in their practices. Due to AI’s emerging relevance in businesses, AI’s impact on companies’ revenue should be the focus of future studies; this is especially true in small companies because of the limited resources and increased risk for small businesses. Through a qualitative ex post facto study, specifically a thematic analysis, the researcher analyzed multiple peer-reviewed sources to form conclusions about how AI could impact the revenue growth of small businesses through market positioning. Continually, the researcher also examined multiple publicly published case studies to gain an understanding of real-world applications and form a benchmark. Through analysis of both datasets, the researcher concluded the effectiveness of AI in increasing revenue in small businesses through market positioning. The researcher found that by adopting AI in marketing and data analytics, businesses can significantly alter or improve their market positioning, allowing them to ensure more revenue. However, companies must consider the barriers regarding implementation and create a plan to ensure that the adoption is genuinely beneficial. There were multiple limitations to this study that created possible areas of improvement for further research. Future researchers should dive deeper into this topic simply because of the abstractness and complexity of this subject, and future research will lead to better adoption of AI in small businesses.