A Latent Dirichlet Allocation (LDA) Semantic Text Analytics Approach to Explore Topical Features in Charity Crowdfunding Campaigns

Crowdfunding in the realm of the Social Web has received substantial attention, with prior research examining various aspects of campaigns, including project objectives, durations, and influential project categories for successful fundraising. These factors are crucial for entrepreneurs seeking donor support. However, the terrain of charity crowdfunding within the Social Web remains relatively unexplored, lacking comprehension of the motivations driving donations that often lack concrete reciprocation. Distinct from conventional crowdfunding that offers tangible returns, charity crowdfunding relies on intangible rewards like tax advantages, recognition posts, or advisory roles. Such details are often embedded within campaign narratives, yet, the analysis of textual content in charity crowdfunding is limited. This study introduces an inventive text analytics framework, utilizing Latent Dirichlet Allocation (LDA) to extract latent themes from textual descriptions of charity campaigns. The study has explored four different themes, two each in campaign and incentive descriptions. Campaign description’s themes are focused on child and elderly health mainly the ones who are diagnosed with terminal diseases. Incentive description’s themes are based on tax benefits, certificates, and appreciation posts. These themes, combined with numerical parameters, predict campaign success. The study was successful in using Random Forest Classifier to predict success of the campaign using both thematic and numerical parameters. The study distinguishes thematic categories, particularly medical need-based charity and general causes, based on project and incentive descriptions. In conclusion, this research bridges the gap by showcasing topic modelling utility in uncharted charity crowdfunding domains.